A climber in a yellow shirt leaps between two rock walls over a deep chasm, in a black and white landscape

Boutique digital marketing consulting · São Paulo → LATAM

The leap from strategy to results.

Growth, data and applied AI for financial services, education and digital businesses. 25+ years turning strategy into execution across Brazil, Argentina and Chile.

How to work with us

Three ways to start.

Every engagement starts by diagnosing the levers that can move the business. What comes next depends on what we find and how far you want us to go with you.

4 weeks

Diagnostic

Where the revenue potential sits, what blocks it today and in which order to tackle it. It ends with a prioritized plan, not a report.

  • Map of your operation’s levers
  • Digital maturity and critical gaps
  • Prioritization by impact and effort

3 to 6 months

Project

A focused workstream with a clear beginning and end. We assemble the right team for the challenge and execute alongside your team.

  • Scope and deliverables agreed upfront
  • Execution with your team
  • Success measured in numbers

Ongoing

Advisory

Recurring support for decision-makers, or interim marketing and growth leadership while the team takes shape.

  • Review cadence set with you
  • Support on team design
  • A critical eye on data and decisions

Our model

Senior talent on the project, not just in the pitch

Whoever frames the problem stays through delivery. There is no separate pitch team handing off to a delivery team.

A team built for the task

Specialists join based on the challenge, not on who’s available.

Areas of focus

Consulting

Diagnostics, direction and operating model design.

  • digital maturity
  • prioritization
  • operating model

Operations

Agile rituals, analytics and week-by-week execution with the team.

  • agile marketing
  • analytics
  • operational assistance

Technology

Martech and AI without the hype: assess, select and deploy what drives results.

  • assessment
  • solution selection
  • follow-through

UX

Experiences that convert, from first click to repeat purchase.

  • journey & friction
  • conversion & CRO
  • personalization
  • performance

Applied AI

Not a separate front: it is the lens running through the others. From AI-assisted workflows to an AI-native operation: where it accelerates, where it decides and where it redesigns the process.

  • AI assisted
  • integrated
  • autonomous
  • native

AOTTA framework

No foundation, no growth. No process, no scale.

In our diagnostic, we map 60+ digital marketing levers across 3 categories and 6 dimensions. We prioritize the highest-impact ones; operational and structural levers follow the goal, the effort and the maturity of the operation.

60+

levers mapped

[growth]

Growth

Traffic, consideration and conversion: paid search, SEO, CRO, programmatic, retail media, automation.

[processes]

Operational

Operating model, brand and assets: team, agile marketing, content production, first-party data.

[enablers]

Structural

Analytics and ROAS, marketing technology: attribution, MMM, CDP, CRM, A/B testing, data governance.

We love the geek side of marketing, the bits and bytes.

The hard work that never makes it to Cannes, but shows up directly in revenue and growth.

Creativity with technology, no fluff and no miracle promises. A good in-house team, a well-designed A/B test, a faster page and the right email at the right moment can outperform a million-dollar campaign.

Who’s behind AOTTA

Juliano Motta

Juliano Motta, founder and lead consultant at AOTTA Consultoria

Founder and lead consultant at AOTTA. Previously at McKinsey, UOL/PagSeguro, MercadoLivre and Bankly, with CMO and COO roles at fintechs and edtechs.

He has taught in FGV’s graduate programs and today teaches and coordinates the MBA in AI-Powered Digital Marketing & Growth at Impacta.

A hybrid profile across marketing, sales, operations and technology, built in financial services, education, retail and digital businesses. He works in Portuguese, English and Spanish, on projects across Brazil, Argentina and Chile. In practice: strategy becomes execution, teams deliver, and the numbers show it.

LinkedInlinkedin.com/in/julianomotta

AOTTA clients

Brands that shaped this experience

Frequently asked questions

The essentials, straight.

For leaders

How does AOTTA help a CMO?

Deliver more growth with the budget you already have: acquisition and demand generation redesigned, numeric targets for CAC and conversion, marketing integrated with product, sales and data. It includes agents and automations for research, content, media and CRM, and a brand prepared to be recommended by AI engines. The result is a faster, more efficient marketing operating system, not decorative AI.

How does AOTTA help a CRO?

Find where revenue leaks. We treat growth as a single system, not marketing and sales silos: end-to-end funnel diagnostic, levers prioritized by economic impact, lead management and CRM reviewed, and AI applied to prospecting, qualification and follow-up, with agents executing parts of revenue operations. The question shifts from "how do we generate more leads?" to "where is the biggest leak and how do we fix it?"

How does AOTTA help a COO?

Turn AI from a collection of tools into a way of operating: highest-potential processes mapped, workflows redesigned for people and agents to work together, buy-versus-build decisions, and implementation with governance, human checkpoints and quality metrics. With coding agents, processes can become software in weeks, not multi-year roadmaps.

How does AOTTA help a CHRO?

Prepare the organization, not just the tooling: AI maturity measured by area (the People AI Lab approach), competency and leadership gaps identified, impacts on roles and work design mapped, HR processes redesigned with AI and adoption tracked with metrics. The question shifts from "how does HR use AI?" to "how does HR prepare a company where people and agents work side by side?"

AI and agents

How do I use AI in marketing so it drives results, not just content?

By treating AI as a lens over the business levers, not a separate workstream: from assistive AI to a native operation, where it accelerates, where it decides, where it redesigns the process. We evaluate, select and implement what drives results. No hype.

How do I measure my company’s AI maturity, including in people management?

With a structured diagnostic, not impressions. The People AI Lab, an AI-maturity study in people management that AOTTA runs with ABRH-SP and Impacta, delivers an individual reading per company and an aggregate market view. The same approach applies to other areas of the operation.

Which processes are worth turning into AI agents, and which are not?

Criteria before technology: processes with clear triggers, explicit rules and volume are agent candidates; critical decisions keep human approval. AOTTA designs, builds and operates AI agents for marketing, growth and customer service, always with governance, human checkpoints and cost under control.

Do you run AI literacy programs for leaders and teams?

Yes, at several levels: awareness sessions for boards and leadership, hands-on training by area and deep team enablement. It is the experience Juliano brings from the classroom, as lecturer and coordinator of Impacta’s MBA in AI-Powered Digital Marketing & Growth, into companies: programs built on your business cases, with adoption measured, not generic talks.

Is my company ready to be found and used by AI agents?

More and more buying decisions start with a question to ChatGPT, Gemini or Perplexity. Agent readiness means being found, understood, cited and actionable by those agents: machine-readable content, structured data, direct answers. AOTTA diagnoses and implements, and applied it to its own site first.

How we work

What does AOTTA do in the first 90 days?

In the first 4 weeks, the Diagnostic: a map of 60+ levers, digital maturity and prioritization by impact and effort. In the following weeks, the top-priority fronts go into execution with your team, each with a numeric target set from the start.

How do I know the consultancy is delivering results?

Every front starts with an agreed numeric target (revenue, CAC, conversion, deadline) and a review cadence set with you. If the number does not move, the route changes. The final deliverable is never a report.

Does AOTTA work hands-on in the day-to-day or only on strategy?

Both levels. Tactical and operational support, with the lead consultant or specialists assembled for the job (media, CRO, SEO, CRM, analytics). And raising the team: coordination, capability building, rituals and support in hiring specialists. The goal is to leave your in-house team better than we found it.

Deciding and hiring

Growth consultancy or building an in-house team?

Not either/or: we accelerate the path and help design and develop your in-house team. Advisory includes interim marketing and growth leadership while the team takes shape. And if the diagnostic shows you do not need a consultancy, that is what we will tell you.

How do I choose a consultancy that thinks strategy and also executes?

Three questions settle it: does whoever frames the problem stay through execution? Is the team assembled for your challenge or whoever is available? Is delivery measured by numbers? At AOTTA, whoever designs, does.

How much does it cost to work with AOTTA?

Pricing on request, with a proposal after the initial conversation, scope and deliverables agreed upfront. Three formats: Diagnostic (4 weeks), Project (3 to 6 months) and Advisory (ongoing).

Did you recognize your challenge in one of these answers? Book a conversation.

There’s always a new challenge, a new adventure, a new story. It’s perpetual motion, always learning.

What is your next challenge?

Tell me what you’re working on and let’s talk.

Let’s talk Schedule a call