Boutique marketing consulting · São Paulo → LATAM
Growth, data and applied AI for financial services, education and digital businesses. 25+ years turning strategy into execution across Brazil, Argentina and Chile.
How to work with us
Every engagement starts with a diagnosis of your levers. What comes next depends on what the diagnosis shows and how much of the road you want to walk with help.
4 weeks
Where the revenue potential sits, what blocks it today and in which order to tackle it. It ends with a prioritized plan, not a report.
3 to 6 months
One specific front with a beginning, middle and end. We assemble the right team for that project and run it alongside yours.
Ongoing
Recurring support for decision-makers, or interim marketing and growth leadership while the team takes shape.
Our model
Whoever frames the problem stays through delivery. There is no pitch team and delivery team.
Specialists join according to the challenge, not according to who happens to be on the bench.
Where we work
Diagnosis, direction and operating model design.
Agile rituals, analytics and week-by-week execution with the team.
Martech and AI without the hype: assess, select and deploy what drives results.
Experiences that convert, from first click to repeat purchase.
Not a separate front: it is the lens running through the others. From AI that assists to an AI-native operation: where it speeds things up, where it decides and where it redesigns the process.
AOTTA framework
In our diagnosis, we map 60+ digital marketing levers across 3 categories and 6 dimensions. We prioritize the highest-impact ones; operational and structural levers follow the goal, the effort and the maturity of the operation.
60+
levers mapped[growth]
Traffic, consideration and conversion: paid search, SEO, CRO, programmatic, retail media, automation.
[processes]
Operating model, brand and assets: team, agile marketing, content production, first-party data.
[enablers]
Analytics and ROAS, marketing technology: attribution, MMM, CDP, CRM, A/B testing, data governance.
We love the geek side of marketing, the bits and bytes.
The hard work that never makes it to Cannes, but shows up directly in revenue and growth.
Creativity with technology, no fluff and no miracle promises. A good in-house team, a well-designed A/B test, a faster page and the right e-mail at the right moment can outperform a million-dollar campaign.
Who does it
Founder and lead consultant at AOTTA. Previously at McKinsey, UOL/PagSeguro, MercadoLivre and Bankly, with CMO and COO roles at fintechs and edtechs.
He has taught in FGV’s graduate programme and today lectures on and coordinates the MBA in AI-Powered Digital Marketing & Growth at Impacta.
A hybrid profile across marketing, sales, operations and technology, built in financial services, education, retail and digital businesses. He works in Portuguese, English and Spanish, on projects across Brazil, Argentina and Chile. In practice: strategy becomes execution, the team delivers and the number shows up in the results.
LinkedInlinkedin.com/in/julianomottaAOTTA clients
Brands where this experience was built
There’s always a new challenge, a new adventure, a new story.It’s perpetual motion, always learning.
Tell me your context and let’s talk.
